Chasing Last Year’s Winner
Every year there is a new top-performing fund, and every year money pours into it — just in time for the run that earned the ranking to fade. It is the most natural mistake in investing, and one of the most expensive.
The Illusion of Diversification
You own eight different funds, so you feel safely spread out. But open the bonnet and they may hold the same handful of companies — diversification on the label, concentration underneath.
Why We Mostly Do Nothing
The hardest part of investing well is not finding the next great idea. It is resisting the urge to act on all the others. Most of the damage done to portfolios is self-inflicted.
The Fees You Never See
Nobody sends you an invoice for them. They are simply skimmed, quietly, every year — and over a lifetime they can quietly eat a fortune you never knew you were paying.
A Pile of Funds Is Not a Portfolio
Count the funds you own right now. Do you know why each one is there? If that’s hard to answer, you have a collection — not a plan.
The Steady Core and the Bold Slice
Once the mix is set, how should the money actually be held? In two simple layers — a steady core that does the heavy lifting, and a small, bold satellite that reaches for a little more.
How We Decide How Much Equity to Hold
Should your equity weight really be the same when markets are cheap as when they’re stretched? Most plans never change it — or change it on gut and headlines. We use four objective signals instead.
Allocation First. Everything Else Follows.
You’ve been sold plenty over the years. Have you ever actually been advised? The difference begins with one question — not “which fund?”, but “what mix?”